SWOT Analysis OF NIKE

SWOT Analysis OF NIKE Partial fulfillment by the award of the post graduate diploma in business Management. From Fortune School of Technology and Management in Singapore. Nike Inc. was founded in  1962 by Bill Bower man and Philip H.  Knight as a  partnership under the  name, Blue  Ribbon Sports.  Since Germany conquered  the domestic market in America, Nike came with low-cost and high quality products for the American people. Today, Nike manufactures and distributes athletic shoes in the global market and 40% of  its sales come from athletic apparel, sports equipment,and subsidiary ventures and they have  traditional  as  well  as  nontraditional  distribution  channels  in  more  than  100countries globally. Nike has attained a premier position in the market but in 1998, the company has to face the issue of exploiting overseas workers and the altering consumer  needs negatively pretentious the sales of Nike. In this report, I have discussed the case history of Nike that majorly covers the child labor  problem and the problem of change in consumers preferences after which I have done the SWOT analysis and hav e come up with strategic objectives, market driven strategy Objectives. Furthermore, the marketing strategy is discussed that covers the segmentation strategy, targeting, positioning and channel distribution of Nike and the product, price and promotional strategy it must approve.  In the  end, I  have given some  recommendations to Nikes management to force it towards success. Contents INTRODUCTION: The company Nike has establish its brand with lot of efforts today almost all knows about Nike it is a world famous brand with a good reputation. Knight called his first shoe Tiger and began allocation at path meet. Blue Ribbon in 1971 earned its Swoosh and knight introduces the most important Nike brand line. In 1978 the Blue Ribbon becomes Nike and both years their earnings grow steadily. Due to Nike attention in informal shoes in the 1980, they missed the leaning to aerobic shoe and cut down after allowing Reebok to manage the marketplace. MISSION AND VISION: Nike states in its mission declaration that it entail responsibility commerce in a guilty way, most important to sustainable monetary increase. With the advance in knowledge, Human resource practices, the healthy knowledgeable and skilled employment power, here is extremely small deficient to distinguish organization. Living being seen to go added than the lowest amount necessary on community issue can draw and keep patrons. This bottle sea green modification attracts concentration to the association; they are view as thoughtful and public liable (Mullins, L. 2005). A speech, on the construction put into practice of Nike during its make obtainable sequence accuse the association of individual concerned in limited operational circumstances, defiance of hard work civil rights, low salary and pestering of its labor force. Nike takes this information seriously. On the basis of the learning answer the business has make stronger the check of its dealer (Hummels, H and Timmer, D.2004) OBJECTIVE OF THE STUDY: Provide an environment which develops people to maximize their contribution to NIKE. Identify focused consumer segment opportunities. Provide quality and innovative services and products internally and externally Establish and nurture relevant emotional ties with consumer segments. Maximize profits. SWOT ANALYSIS: Strengths Nike is a very competitive organization. Phil Knight (Founder and CEO) is frequently quoted as saying that Business is war without bullets. Nike has a healthy aversion of is competitors. At the Atlanta Olympics, Reebok went to the outlay of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable reporting. Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is tough at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production. (ynkamat, 2009) Nike is a global brand. It is the number one sports brand in the World. Its famous Swoosh is instantly familiar, and Phil Knight even has it tattooed on his ankle Nike is quite strong regarding its research and development; quite marked regarding its evolving and innovative product choice. They manufacture high quality at the lowest potential price, if prices rise due to price hike then the production process is made cheaper by changing the place of production. It belongs to the  Fortune 500 companies. Nike employs about more than 30.000 people worldwide. It has a strong sense of marketing promotion by sponsoring top athletes. It uses linarite foam and flies wire materials in order to make the manufactured shoes lighter and more convenient. (Adam, 2009) Its standing for high quality and innovative footwear .Nike is also known for its innovative marketing .Nike ads are part of the pop culture an impressive achievement. Famous campaigns feature bo Jackson, Michael Jordon, and Tiger Woods the Nikes swoosh is highly recognizable world wide .Nikes recent comeback has been greatly helped by increased sales of Nikes apparel. (Robert N. Lussier, 2009) Political Analysis According to PEST analysis the political enviourment can be taken as strength The government must create economic policies that will foster the growth of businesses. Nike, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nikes growth. (Cuizon, 2009) Society Analysis According to PEST analysis the social enviourment can be taken as strength People are more health conscious currently. Diet and health are getting more prominence. Consequently, more and more people are joining fitness clubs. There is an accompanying demand for fitness products particularly exercise apparel, shoes and equipment. Nike is at the front position of this surge in demand as people are looking for sports shoes, apparel and equipment. (Cuizon, 2009) Technology Analysis Political Analysis According to PEST analysis the technological enviourment can be taken as strength Nike uses IT in its marketing information systems very effectively. Nike applies marketing information systems to the economics of improvement, segmentation and differentiation for nearly all of its businesses. Nikes leadership status owes in large part to the use of extremely valuable Information Technology, and applying it to every aspect of the product from development to distribution. Nike, being the world leader in the athletic footwear industry, is able to effectively harness its environment to boost its marketing efforts. This strategy has translated into robust sales of Nikes products. (Cuizon, 2009) Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Nike was for quite some time unwilling to disclose any type of information concerning its partnering companies. It was charged with the violation of overtime and  minimum wage  rates in Vietnam, 1996, that was seen as having poor working conditions, and that it was also charged for exploiting cheap workforce overseas. (ynkamat, 2009) Nike was also reported to have applied child labor in Pakistan and Cambodia to produce  soccer balls. It was positioned as a subject of criticism by anti-globalization groups due to its unruly and exploited manner that was quite a disaster for its reputation. (Adam, 2009) In late 2005 founder phil knight resigned from the CEO position at Nike. Since that time Nike has had two CEO s. Nike brand co president mark parker is the companies new president and chief executive officer following the resignation of William D. Perez will Nike ever be able to replace the larger than life founder Phil knight? Another question on the area concerning is that global sales, such as Europe and Asia ,have instead at a much faster pace than domestic sales in the United States. (Robert N. Lussier, 2009) Economic Analysis According to PEST analysis the economic enviourment can be taken as weakness In economy, the biggest threat for Nike would be economic recession. During recession, Nikes growth will be adversely affected. The US economy is experiencing a downturn right now. Consumer purchases are slowing down. Currently, Nikes feeling the pinch of the economic recession. The Asian economic crisis also affects Nike since its goods are manufactured in Asia. The labor costs and material prices are going up. Nikes growth is not just affected by the local economy but also in the international economy. A weak Euro and an Asian recession could mean weak sales for Nike. The overall results in the sales generated by Nike in athletic footwear, however, remained stable. The global market makes up for the variances in sales particularly between peak and lean seasons. (Cuizon, 2009) Society Analysis According to PEST analysis the social enviourment can be taken as weakness Nike, however, failed to foresee problems brought about by a sweatshop expose pertaining to labor and factory conditions at production locations in Asia. This caused bad publicity and declining sales as society and consumers Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. (ynkamat, 2009) The brand is sternly defended by its owners who believe that Nike is not a fashion brand, however, a large number of consumers wear Nike product because they derive a fashion  trend  rather than to participate in a sport. It is mostly argued that in youth culture, Nike is a fashion brand which also creates  opportunities  for Nike since its products would become outdated before even the product wears out i.e. consumers will feel the need to replace the product with a newer  trend. There are many international regions that still need tapping and there is need for sportswear and with Nikes strong global brand recognition, it can initiate in many markets that have the disposable income to spend on high value sports goods. Nike gives a lot of effort on its corporate marketing mainly through the  promotion of  corporate brand  and sponsorship agreements. (Adam, 2009) Nike has an opportunity to capitalize on its own Nike Technology. This is a sensor placed in Nike footwear that interacts with Apples iPod to record the distance a runner has completed and the calories that have been burned. Another opportunity will be to capitalize on an endorsement deal with LeBorn James after his NBA playoffs and championship series appearances. Additionally, Tiger woods yearly attempt to win all four major Golf Tourments automatically allows Nike to build product campaigns around the Tournaments. (Robert N. Lussier, 2009) Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nikes market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (ynkamat, 2009) Consumers are constantly shopping around for a better deal that conveys a good quality and if one store charges a higher price for the products, the consumer would try to seek a better deal of the same product in the premises that delivers the same value but cheaper of the two, this type of price sensitivity among the consumers is a potential threat to Nike. The textile industry unpleasantly upsets the atmosphere, and therefore the organization is constantly struggling to retain its eco-friendly reputation. A recession may lead to job shortages in most of Nikes worldwide branches. The organization has experienced many adverse publicity feedbacks due to its widespread advertising If you have a body, you are an athlete   Bill Bower man said this couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years (Adam, 2009) Specific threat is the contracts that Reebok (now part of Adidas) signed with the NBA and NFL for its apparel businesses. Another threat is the ongoing public relationship s problem pertaining to working environments in the factories producing Nike sneakers. Nike has striven to overcome images of sweatshop conditions, but the problem has been difficult to solve. (Robert N. Lussier, 2009) Porters five forces Source:(http://www.google.co.in/images?hl=enq=porters+5+diagramum=1ie=UTF8source=univei=8UhZTfaOCoXJrQfarcnuBwsa=Xoi=image_result_groupct=titleresnum=1ved=0CCIQsAQwAAbiw=1366bih=643) Potential Entrants Low Bargaining power of buyers High Bargaining power of suppliers Low Threats of substitutes Low Industries rivalry High Refer to appendix 1 CONCLUSION: SWOT analysis should always be measured by all companies as it helps show companies all their weaknesses and threats. At the same time it also shows what the companies strengths and opportunities. Using this analysis companies can spotlight on their good part of the business and focus more on the bad part to make it good. Also a company can see what factors are external or internal which helps the business in a long run to be more capable REFERENCES Adam, 2009. Nike SWOT Analysis. [Online] Available at: HYPERLINK http://www.mba-tutorials.com/marketing/240-nike-swot-analysis.html http://www.mba-tutorials.com/marketing/240-nike-swot-analysis.html [Accessed February 2011]. angeletti3, 2005. Nike versus Adidas Case Study and Competitive Analysis. [Online] Available at: HYPERLINK http://www.echeat.com/essay.php?t=27606 http://www.echeat.com/essay.php?t=27606 [Accessed February 2011]. Cuizon, G., 2009. Marketing Audit of Nikes Strategies. [Online] Available at: HYPERLINK http://www.suite101.com/content/marketing-audit-of-nikes-strategies-a94402 http://www.suite101.com/content/marketing-audit-of-nikes-strategies-a94402 [Accessed February 2011]. E, P.M., 1998. In Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. Gerry Johnson, K.S.W., 2008. In P. Education, ed. Exploring Corporate Strategy. 7th ed. Phil Knight, 2011. Company History. [Online] Available at: HYPERLINK http://www.nike.com/nikeihm/about/history.shtml http://www.nike.com/nikeihm/about/history.shtml . Robert N. Lussier, D.K., 2009. Applied Sport Management Skills. Human Kinetics. ynkamat, 2009. SWOT of Nike. [Online] Available at: HYPERLINK http://www.scribd.com/doc/13163456/swot-of-nike http://www.scribd.com/doc/13163456/swot-of-nike [Accessed February 2011].

Explain the main differences between communicating with adults and communicating with children and young people Essay

When we communicate with people be it children young people or adults we adapt our communication to the appropriate language. We will do this automatically if we are in a meeting with other professionals, we will act and speak in a formal and professional manner, whilst speaking to a infant we will be more animated and speak in a higher voice which we know will keep the babies attention. So when I communicate with children I need to be clear so they can understand what is expected of them. I do †¢Make eye contact †¢Use verbal and non-verbal communication (signing using sign along) †¢I make sure I speak clearly †¢I only give as much information that is needed †¢Repeat myself when needed †¢Ask a child to look at me if there attention is straying †¢I will smile to encourage them to keep speak †¢I try to ask extra questions to encourage them to keep the conversation going †¢I ask them how they would make a one word answer into a sentence encourage them by giving them the words to make that sentence †¢I also use PECs asking the child would they like juice or milk ECT. The child will then choose the appropriate sign this is a very good form of communication when a child refuses to speak or does not have the vocabulary †¢Other forms of communication I use are big macs jelly beans which can be programed or hooked up to computers, they can also be place on mount on a wheelchair for those who are infirmed, I have had many a wonderful lesson with children who use these, as they love to be able to join in and even show off there skills, they feel very much apart of the group showing how happy they are by laughing and smiling. I don’t †¢Interrupt children whilst they are speaking as this discourages the child from wanting to approach me in the future †¢Will never dismiss what a child as to say because as this is known to lower self esteem) †¢Don’t laugh at what a child is saying †¢Hurry a child when they are speaking †¢I know that at all times I need to keep my relationship with the children I work with that of a formal none not allowing to become over familiar as one child who as special needs did whilst in the play ground he came up to me put his arm round me and said hi miss, I move away from the child then turned round faced the child and told him that was unacceptable behavior and that it was not nice to get into someone personal space and he was not to do it again, he said he was sorry and would not do it again, the child understood what personal space ment as he was of secondary school age . I then reported the incident to my line manager, as this was a cause for concern that had come up in the daily meeting with regards to the student behavior. On another occasion a new pupil who had just started in year seven was in tears so I approached the child not being sure of his name I first said hi what’s your name? He said his name, I then asked him why he was crying, he said he was new to the school and was frightened, I told him not to worry as lots of children feel frightened when they come to a new school, I asked him would he like to walk round the playground with me, I let him link me for comfort to make him feel he had a friend, while we walked I asked him question i.e. which school he came from ect helping to build his confidence after awhile he was smiling feeling better, I then introduced him to other children I knew would look after him, the result was a week later he came to me and told me he was not scared anymore and that he quite liked redwood school. As teaching assistants we can make a big difference to children and young adults lives by using the skills we have hound during our life.

Film Journal Essay

1. How does Hitchcock introduce us to the two principle characters? Where do the scenes take place and how is the camera placed? In the case of Alicia Huberman (Ingrid Bergman), her father’s prison sentence leaves her skeptical of others, yet longing for a new companion in her life. She has a reliance on alcohol to wash her troubles away. R. Devlin’s (Cary Grant) a stranger from the party, a very mystery man. The Party takes place at Miami, FL. The camera pans right across Cary Grant’s back and comes to rest behind his right shoulder. The camera is placed behind and to the right of Cary Grant who is sitting and facing away from the camera. In the immediate foreground masking out a small portion of the bottom left corner of the frame is the silhouette of Cary Grant’s right shoulder and part of his head. This establishes that it is a tacitly objective shot from the point of view of Cary Grant. As we move to the right though the frame in the foreground Ingrid Bergman is sitting facing towards Cary Grant and the camera at eye level. It is a medium shot from her navel up and she sits nearly in the center of the frame in front of Cary Grant. Their relation relative to each other is conclusive of a possible a romance and long lasting connection. In the background dividing the frame in half behind Ingrid Bergman is a couple dancing. Finally, in the foreground on the right side of the frame sits a man who is profiled and masks out about a third of the bottom half of the frame. The significance of the guests framed is they act as a sort of mask leading our eyes to Ingrid Bergman’s glances and expressions toward Cary Grant in the foreground of the frame. , the shot establishes Cary Grant’s role as a man of mystery and foreshadows an element of romance between Ingrid Bergman and Cary Grant. 2. How does Hitchcock get us to identify with and care about the two lead actors Carey Grant and Ingrid Bergman? One scene that illustrates the tensions in Alicia and Devlin’s relationship is when Alicia enters Dr. Barbosa’s office to ask the investigators for advice on marrying Sebastian. When Alicia enters the room is a long take. As the men stand up to greet her, their shadows eclipse most of the frame except for Alicia’s face. Moreover, the men’s bodies are cut off by the edges of the frame as they accommodate Alicia, while she stays in the middle  of the frame in bright light. These three elements emphasize that Alicia is the center of attention. Hitchcock is glorifying Alicia for Devlin to tease him because he cannot discuss his feelings for her. Even though all of the other men surround her, when Alicia says the word, â€Å"marry,† there is a cut to a shot of Devlin still standing by the window. The low key lighting allows the venetian blinds to create streaks of light over Devlin’s body. In this situation, these lines represent the entrapment of his emotions. During the interaction, the shots on Alicia and Devlin become tighter because they are expecting each other to be conflicted with her marriage to Sebastian. Neither, however, will admit their concerns, and they are both surprised. At the end of the scene, the camera pans with Devlin as he exits, giving the effect that he walks a large distance in a short period of time and emphasizes his discomfort. The shot then lingers on Alicia’s expression of disappointment while keeping the door in the corner of the frame. In addition, When the men are alerted to Ms. Huberman’s arrival, there is a close-up of the back of Devlin’s shoulders and head. Cary Grant quickly shifts his weight back and forth which conveys the nervousness that Devlin is feeling because he loves Alicia. However, for the sake of the mission, he must admit it. He also begins to turn around, but has to collect himself once more before joining the conversation to defend Alicia. The ensuing exchange of banter further divides Devlin from the others as they are portrayed in a wide three-shot, versus the close-up on Devlin’s upper body. This framing choice makes it clear that the sides of this argument are three against one, and that Beardsley and Prescott have lost some trust in Devlin, because they can tell that Devlin has feelings for Alicia. 3. How would you describe the mood or tone of the film in visual terms? Alfred Hitchcock incorporates multiple instances of point of view editing and cross-cutting to explore man’s intimate feeling of helplessness. He accomplishes this task by creating tense situations in which the viewer is more informed than the characters. However, the viewer’s omniscient range of narration is stifled by several occurrences of perceptual subjectivity, creating a momentary feeling of helplessness within the viewer. The first takes place after Alicia (Ingrid Bergman) has consumed a large amount of alcohol and has decided to drive a car with Devlin (Cary Grant).  At first, the camera is stationary and the car is seen rapidly approaching and swerving from a distance. The next shot is from the hood of the car and has both Alicia and Devlin within the frame. It is clear that Alicia is not fit to drive, but the stationary camera does not evoke an immediate response of fear. Hitchcock understands that the scene could be more terrifying and has Alicia bluntly ask Devlin if he is â€Å"scared†. Furthermore, Hitchcock is having Alicia ask the viewer if he is scared and follows up the direct line with a point of view shot from Alicia. It is only during this shot from the view of a drunken driver, along with masking the camera with uncontrolled hair that the viewer feels truly out of control and terrified. Although this shot seems like it doesn’t significantly contribute to the plot of the film, it is the first time that the viewer if allowed to peer through the eyes of a main character and demonstrates Hitchcock’s understanding of perceptual subjectivity. Hitchcock also adds suspense to the film by using cross-cutting to leave the viewer eagerly helpless within the limitations of time. The major scene that uses cross-cutting to compress time and space is during the large party that Sebastian hosts at his house. Before Devlin and Alicia break into the wine cellar, a sense of urgency is immediately generated as Alicia explains to Devlin that they must complete their task before Sebastian’s server has to replenish the wine supply. This line of dialogue creates pressure and sets up the opportunity to use crosscutting to indicate urgency. Hitchcock uses cross-cutting, or â€Å"alternate shots of two or more lines of action occurring in different places simultaneously’’ between Devlin and Alicia’s pursuit and the dwindling wine supply in order to make the viewer constantly aware of the overall situation. This is significant because only the viewer is allowed to see how much time Devlin and Alicia have before they get caught. By alternating between these two shots, Hitchcock also minimalizes the space between the two events. The viewer assumes that once the wine is gone, then Devlin and Alicia will be caught. The viewer is not show the space between the wine cellar and the table upstairs, but rather the immediate surroundings of the separate characters. Hitchcock uses this technique to directly infuse suspense into the viewer’s perception of a situation. 4. Describe a few of the most visually stunning shots? Hitchcock also uses point of view editing to define the relationships between characters. In the scene when Alicia wakes up after the midnight drive, there is a series of oblique shots of Devlin walking into the room. It is clear that this is the perceptual subjectivity of Alicia because one of the shots rotates to mimic her rotation in the bed. Oblique shots are typically used to show mental instability, which in this case, is caused by Alicia’s alcohol consumption. In these shots, Devlin is seen standing over the camera, which shows that he is protecting Alicia. Even though the two had met the previous night, this gesture allows Alicia to trust Devlin, and their relationship intensifies. Another stunning shot scene is when Sebastian searches his wine cellar. Since he was engaging in illicit activity, Sebastian could not trust Devlin after he sees Devlin kissing Alicia. He is suspicious that Devlin had stolen the key to steal a wine bottle. Though the cellar appears to be untouched, Sebastian is compelled to look back once more. A cut to a high angle shot of liquid in the sink is enough evidence to tell Sebastian that a bottle had been broken. For Sebastian, this shot reveals that Devlin is an American agent, and that Alicia is involved in his plot. At this moment, Sebastian learns that he cannot trust his wife, or Devlin. The hostility comes to a climax during the last scene when Devlin removes Alicia from Sebastian’s custody. Sebastian’s objection to this is enough let his associates know that he has jeopardized their cover. Alicia is poisoned is another example of perceptual subjectivity. She does not realize that Sebastian discovered her true loyalties, so she does not anticipate that Sebastian would harm her. After drinking the coffee, there are quick zooms on Alex Sebastian and Madame Sebastian (Leopoldine Konstantin). These show Alicia’s realization of their intentions and that they can no longer be trusted. In addition, there are several shots when the frame gets warped and the other actors become silhouettes. These images are accompanied by a chaotic score, which has an equally nauseating effect on the viewer as it does for Alicia. These point of view shots are the culmination of Alicia and Sebastian’s betrayal of one another which are very  interesting. 5. What are some of the things about the film that impressed you the most? In this move, each of the main character has difficulty in finding mutual trust with one another. Since each character has their own motive, they are only willing to open themselves up enough to achieve their goals. None of them admit to their true feelings until Devlin rescues Alicia, which finally implies that their trust and love are reciprocated. The range of narration, which is mostly omniscient, helps bring out the progression of each character. Alfred Hitchcock really did a good job uses mise en scene to convey the level of trust in each character’s relationships.

Drinking At 18 Legal Or Not - 949 Words

Drinking at 18 legal or not Changing the drinking age from 21 to 18 has been a controversial argument for many years now, Even though every states legal drinking age is 21 there is some states that make certain exceptions in some situations. There is many pros and cons to changing this such as a good thing is some 18 year olds may not binge drink as they do when they turn 21. If 18-20 year olds are allowed to drink in supervised locations such as bars and restaurants it would be a much safer environment rather than say a house party or a fraternity house where there is not any supervision for the most part which could lead to dangerous behavior. Lowering the age would also â€Å"kill the thrill† of drinking underage and trying to not get caught by parents or law enforcement. The problem is that with pros comes cons. I am 20 years old myself and I have been drinking since I was 17, I have many friends who are not able to handle there alcohol and I have been drinking with them for a few years. The problem with that is that some younger teens like myself tend to binge drink at party’s to impress themselves or each other which can lead to alcohol poisoning, throwing up, dangerous decisions such as driving drunk and fighting. Lowering the legal drinking age could also lower the age that underage teens drink down to middle school or younger years of high school since it would be so easy to obtain. In the next segment of my paper I will talk about the pros followed by the cons andShow MoreRelatedThe Legal Drinking Age Should Be 18957 Words   |  4 Pages On the topic of the appropriate legal drinking ago, I stand firm on the belief that the legal drinking age should be 18. In every other aspect in America, an 18 year old person is considered an adult, legally and morally. 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The amount of underage drinking fatalities that happen every yearRead MoreEssay on The Legal Drinking Age Should Be 181540 Words   |  7 Pagesminimum drinking age in this country sometimes seem ridiculous and unnecessary. In this paper, I will discuss why certain laws are unfair and I will provide alternatives to certain problems concerning underage drinking and binge drinking.   Ã‚  Ã‚  Ã‚  Ã‚  Let?s face it, no matter what laws the government enforces to cut down on underage drinking, it is commonplace and happens everywhere from grade school through high school and predominantly in college. The government is looking to stop teen drinking ratherRead MoreEssay about Drinking Alcohol at 18 Must Be Legal791 Words   |  4 PagesDrinking at 18 Must Be Legal    Imagine being a Freshmen at a University. Where do you go at night and on the weekends to have fun and hang out with your friends? Like most, you probably go to a local bar to hear a band play or listen to a DJ for a few hours and return home to your dorm room or apartment. Maybe you have a few drinks, maybe you dont. Either way, you have a good time and look forward to doing it again the next week. You and I, as well as most other college students, find noRead MoreTo Lower or Not to Lower the Legal Drinking Age to 18, That Is the Question881 Words   |  4 Pagesthat binge drinking is on the rise among college students (Eisenberg n.p.). With an increase of alcohol consumption by underage drinkers, it only seems logical to lower the drinking age to prevent binge drinking, however there are far more consequences to be seen. Lowering the drinking age to 18 will not solve the binge drinking problem among college students but will cause more problems. In this paper I will explain the r eason why lowering the drinking age will not stop binge drinking and the adverseRead MoreMicroeconomics Essay- Suppose the Government Raises the Legal Drinking Age in the Uk from 18 to 21. Conduct an Economic Analysis of This Policy to Examine Its Impact on Affected Markets.1260 Words   |  6 PagesSuppose the government raises the legal drinking age in the UK from 18 to 21. Conduct an economic analysis of this policy to examine its impact on affected markets. With reference to the above statement, if the UK government were to increase the legal drinking age from 18 to 21 there are two markets that would mainly be affected- the producers, which is the alcohol industry as a whole and the consumers who are the UK citizens between the age of 18 and 21. A market is a group of buyers and sellersRead MoreShould The Legal Alcohol Age Be Changed?1560 Words   |  7 PagesIntroduction To fight for our country at the age of 18 and seeing things that only you could imagine in the battlefield. Coming home from deployment and just wanting a simple beer for your hard work but not being able to buy any because you are not 21 years of age. How is that fair to the men in the military forces? Fighting for our country’s freedom but not being able to have a few beers with your closest friends and family members. The topic of the legal alcohol age being changed has been a great topic